Writing for moving images - Creative Writing

English Language > Creative Writing > Writing for moving images

Task 1: audience and style

Once you have understood the structure of your piece, you need to work out your style.

Notice that the style of The Golden Compass review is established right at the beginning. It is personal, addressing the reader as "you" and using the kind of expressions that come up in a friendly chat (for example "Thank goodness for..."). While it is informal, its language is fairly adult, using a broad vocabulary. Notice advanced words like "indeterminate, messianic, ominous" and "disappointingly". This is because the audience is young adults choosing to go out to the cinema.

The simplest way of identifying the audience for your review is to choose a publication you want to write for, for example a particular newspaper or magazine.

Ask yourself:

  • Who is the target audience for the magazine?
  • What vocabulary does the magazine use?

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